letters of appeal – part 1

As I'm getting started on designing new letters of appeal for the upcoming school year, I realize that I haven't shown any of last year's letters that I designed for the University of Oregon's Annual Giving Program, one of my long-standing clients.

Well, let me fix that right now!

Since 2003, I have helped UO Annual Giving design anywhere from one to four direct mail packages that ask a variety of targeted demographics to help support students in their academic pursuits. Usually there is one central message around which I will then design all of that year's letters so that there's a cohesive look that is reinforced with each mailing.

Last Fall, we kicked off the academic year with this:

The converted #10 envelope introduces the "Every gift. Every dream. Every year." tagline with a specific typographic treatment that was used on all subsequent mailers, too.

To brighten up the standard UO color palette of green and yellow, I chose a fresh lime green that was used to emphasize the word "every" in the background of the tagline.

I also used a yellow line that angled into and out of the letter at the top and bottom, creating a bit of a 3D effect to entice the reader to turn the page.

On the back, the tagline is front and center, sandwiched between large photos of students enjoying campus life.

Working on these letters of appeal is always a fun challenge. The core message does not change so each year I have to find new ways to communicate the same basic idea: give now to help students achieve their academic dreams.

Stay tuned for my next post, where I'll share the second mailer in this series.

more wedding style

A couple years ago, my baby sister got married and asked me to design, among other things, her invitation suite. She specifically requested a design that had been quite popular when I first debuted it as part of Cecily Ink (you can read about it here and here.)

Well, last fall it was time for another sister's wedding, and I was thrilled when she, too, asked me to design her invitation.

And yes, Marie also opted to use a best-selling Cecily Ink design. No problem, certainly made my job easier, especially given the relatively quick turn-around time.

Because both timing and budget were tight, I recommended digital printing. I chose a digital-friendly felt-finish paper so we could still get that wonderful texture. I also specified target PMS numbers so the printer could match the orange & brown colors as closely as possible.

Because the maximum sheet size for the printer's digital press is quite a bit smaller than a traditional offset press sheet, I adjusted sizes as necessary to still fit as many pieces as possible onto the sheet. This way, the bride could use her "wedding look" on things like thank-you cards, place cards and favor tags, too.

 

The invitation suite turned out beautifully and the bride was quite pleased. Thanks, Marie, for entrusting me with such an important part of your Big Day!

online printing woes – or wins!

When designing projects for my clients, I try to source a local printer for a variety of reasons, including quality control (ability to attend press checks), community (stimulating the local economy) and environment (smaller carbon footprint).

But sometimes budget constraints force me to look at using online printers, and I've often been left wanting. Lack of control, less than optimal customer service, and a tendency for billing errors have taught me to select my online printer very carefully. After many tries, I finally found one that met my high standards and I've been recommending them to my clients as the need arises.

Today, I'm happy to share that I've found another online printer who, at least on this first project, has done an excellent job in all areas. NextDayFlyers just delivered an order of 250 postcards and I'm so pleased with the results! The colors are very close to what I was expecting, the paper and coating are nice, customer service was prompt and friendly, and turn-around was astonishingly fast (ordered Tuesday, received Friday).

Full disclosure: I won this print order during a giveaway on Illustration Pages, a wonderful blog that features great artists and inspirational work. But given that this project was such a great experience (and that their prices are lower than my other go-to online printer), I definitely plan to use them again – and will pay full price :)

lovely package exchange

A few weeks ago, I vowed to truly enjoy this holiday season. In previous years, the holidays seem to pass in a blur, filled with frenzy and haste. Then comes January and I find myself wondering what happened...

Now we're well into December and things are once again whizzing past me, leaving me twirling in their wake. This morning, however, I had a chance to take a small holiday appreciation break by opening a box filled with goodies sent to me by the talented Julia da Rocha from Poz-Art.

We were swap partners in a "Lovely Package Exchange" organized by Danni over at Oh, Hello Friend and I had a blast! Going through my swap partner's info and website gave me a lots of ideas on how to package my gifts to her and based on what I saw in today's box, I think Julia took the same strategy since it was filled to the brim with lovely items that were beautifully packaged!

Not only was the packaging stunning, all of Julia's gift choices were spot on in terms of my tastes! I can't wait to frame up her original drawing as well as the b&w photos spelling out my name – genius!


This swap was a great exercise and targeted listening and attention to detail and I loved it!!! A big thanks to Julia and Danni!

sneak peek: day planner

For the last few years, I've collaborated with Brown Printing, WCP Solutions and Neenah Paper to produce a calendar that we could distribute among our clients as a promotional tool and thank you gift.

After working on this project since May, I was super excited to finally see my designs in print during yesterday's press checks.

I'm thrilled with the way everything is coming together:

Stay tuned for pix of the final product later this month!

reaching the media

Last month I started a project with Maxwell PR for one of my long-time clients, Kettle Brand (yep, the folks in Salem who make the world's best all natural potato chip, yumm!).

Maxwell PR had a great idea on how to introduce the media to Kettle's newest product, their 40% reduced fat potato chips, and they asked me to help them make it come to life.

So I did!

The result is a cohesive visual theme inspired by classified government documents. We hinted at the new product inside the box by using the same green band found on the bags of reduced fat potato chips. The big "confirmed – it's real" graphic (mimicking a rubber stamp) added a touch of intrigue.

Besides the three different flavors of chips, the box contained a file folder with "confirmed findings" for the media, along with a "polaroid" for evidence.

I'm most impressed with the way it all turned out, especially given the fact that we printed directly onto pre-made boxes and folders. A big shoutout to B&B Print Source – great job!

And next time you're at your local super market, pick up a bag and confirm for yourself that the taste of these new Kettle Brand chips is so good, it's hard to believe they're reduced fat!

party Texas-style!

I just picked up these samples from the printer today and just had to share right away:

My task was to create an invitation for the University of Oregon, who is hosting an event the evening before their football team plays the season opener vs. LSU at Cowboy Stadium in Dallas, Texas. The event takes place at Billy Bob's Texas, a local landmark offering the full honky tonk experience.

After taking a peek at the venue's website, I took the bull by its horns (sorry, couldn't resist the pun!) and used a Western cowboy concept as the visual theme.

Adding a ten gallon hat and state outline to the Oregon Fighting Duck and combining grungy "saloon" fonts with a gritty, rustic background texture resulted in the exact look I was after.

I love the way this invite turned out – cheery and fun yet no mistaking what this event is all about!

diecut business cards

Business cards are often used to make a first impression. You meet someone, you exchange cards, and you may slip the card straight into your jacket pocket for later. If the design is striking and catches your eye, you may spend a few extra seconds with the card – and at that moment, your mind is forming an opinion about that person, their business.

Clients often want to fill that very small rectangle with as much information as possible but I recently finished a card design where we actually took away content and space, literally cutting out roughly a quarter of the card.

And the result is striking!

This card is for a new cooperative gallery and because each participating artist has his or her own visual style, we kept the design very simple: black ink on white paper with a splash of chartreuse.

In addition, we created a visual tool that artists often use in their work: a cropping mechanism, a way to see what a painting might look like framed in "artist black."

By diecutting this frame, we allow the recipient to actually change their perspective on the world around them, to look at things in a new way through this card. And how often does a humble little business card get to do that?

trying something new

I'm always excited when I have the opportunity to try something new, as was the case with a recent project for the University of Oregon's Founders Societies.

The request was to design a suite of materials that was simple yet classy, elegant yet understated. No problem, I love doing just that.

Oh, but wait – did I mention that the request was also to include engraving and custom lined envelopes? Hmmm...I had not done either of those types of projects before but sure, no problem! It's all about pulling together the right team, and I knew exactly whom to ask.

The complete suite included executive letterhead, personalized flat cards, lined envelopes, a parking pass and a mailing enclosure for the parking pass.

Initially, it seemed like getting all these elements produced might be a bit of a challenge but after partnering with Brown Printing, we figured it all out. First we had to find the perfect paper that would stand up to the engraving, yet be just the right shade of creamy white, so we chose Crest paper in Natural from Crane, one of the country's oldest and most prestigious paper companies. For the envelope liner we chose a sparkly Stardream (Onyx color) to create a nice contrast and tie in with the black engravings.

Brown printed the taupe color and the watermark, which was a custom ink mix. The logo on the back of the envelope was blind embossed, then everything was shipped up to Washington to be engraved by a master engraver who actually used to work at Crane Paper – small world!

Back in Portland, everything then had to be die cut, converted into envelopes and then the paper liner inserted and glued. Phew, quite a few hands have touched this project but in the end, it looks absolutely gorgeous!

take note

As a small business owner, I need to promote my company to help create that all-important top-of-mind awareness. When someone is planning a new project, I want them to think hey, I bet Alex would have some good ideas on how to make this work.

So I find different ways to stay in front of my clients. Social media such as Facebook and Twitter along with more traditional vehicles such as newsletters and direct mail are all valid options. But sometimes I like a more subtle approach that still carries a big wow factor.

Presenting...the Defteling Design note book!

I've been using branded note books for years, gifting them to potential clients when we first meet and taking notes in them during client meetings. After I redesigned my logo last summer, I updated my website and business cards but not much else.

Now I finally have new note books to match my visual identity and I couldn't be more pleased with how they turned out! I especially love the blind emboss revealed by the die-cut window in the French fold cover. It adds a tactile quality that really catches your eye.

It feels great to have a promo gift that is well designed, highly functional yet right on target with my brand. So if you're looking for a way to stay in front of your customer, let's talk to see what creative solution lies ahead for your company!

Printed by B&B Print Source.