Tuesday, June 14, 2011

take note

As a small business owner, I need to promote my company to help create that all-important top-of-mind awareness. When someone is planning a new project, I want them to think hey, I bet Alex would have some good ideas on how to make this work.

So I find different ways to stay in front of my clients. Social media such as Facebook and Twitter along with more traditional vehicles such as newsletters and direct mail are all valid options. But sometimes I like a more subtle approach that still carries a big wow factor.

Presenting...the Defteling Design note book!

I've been using branded note books for years, gifting them to potential clients when we first meet and taking notes in them during client meetings. After I redesigned my logo last summer, I updated my website and business cards but not much else.

Now I finally have new note books to match my visual identity and I couldn't be more pleased with how they turned out! I especially love the blind emboss revealed by the die-cut window in the French fold cover. It adds a tactile quality that really catches your eye.

It feels great to have a promo gift that is well designed, highly functional yet right on target with my brand. So if you're looking for a way to stay in front of your customer, let's talk to see what creative solution lies ahead for your company!

Printed by B&B Print Source.