Saturday, September 25, 2010


I was surfing tonight (Etsy, Facebook, Blogger) and I came across this video promoting a new book by Steven Johnson. It's simply ingenious, not only in the actual message but also (or more so) in its execution!

(pardon the fact that the video goes off to the right – no idea how to fix that! If anyone knows, please enlighten me ;)

Wednesday, September 22, 2010

before + after: one-sheet templates

Businesses often have marketing collateral that they need to update on a regular basis. For such occasions, it's handy to have an in-house person who can make the edits. It's even better when you're working with a nicely designed template that reinforces your brand and makes a positive impression!

Peterson Sullivan, an accounting firm in Seattle, WA came to me asking for help with their one-sheets. They had a design in place but they wanted a more visually appealing design.

This project is a great example of how a few simple changes can really freshen up a design. I mainly used a variation of type treatments (all caps, letter spacing, color), color blocks and dotted lines to give the layout more appeal and visually reinforce the hierarchy of information.

Since Peterson Sullivan uses three main categories of one-sheets, I designed a template that follows the same basic design but switches out the colors to help differentiate them.

Now they'll be able to create updated one-sheet in-house any time the need arises.