Harry's needed a brochure that presented their food service holiday line-up in one easy-to-read brochure that's packed with information and appetite appeal as well as order form.
So I designed the brochure to look like a restaurant menu, complete with linen fabric texture and Harry's signature illustration used as a subtle background throughout.
As the main font, I chose Carolyna Pro Black, which has the elegance of a script mixed with the ligatures and flourishes of custom calligraphy.
I blended the plate shots with the background in Photoshop, creating soft vignettes that added to the festive holiday feel.
And just to show you what a departure this holiday menu is from the standard product sheets I designed for Harry's, here's a quick comparison:
I'd say let the holidays begin!