cheers to beer

My day-to-day work for Harry's Fresh Foods usually involves designing or updating print collateral for use by their sales force but a few weeks ago, they asked me to help them with a special events project. Fun!

You may remember seeing the logo I designed for their 2012 Ski Summit here so now I get to share some of the ways it was implemented.

The main use was on beer steins that were sent to prospective attendees of the event. The logo had to be converted to strictly black and white so it could be engraved onto the glass.

I then used it on the actual invitation, which took the form of a full-color, 4-panel brochure detailing the itinerary of the 2-day event (which included a pub crawl, since no visit to Portland is complete without at least one pint of local micro brew!).

I'm quite pleased with the result – hopefully, the invited guests are, too!