As I'm getting started on designing new letters of appeal for the upcoming school year, I realize that I haven't shown any of last year's letters that I designed for the University of Oregon's Annual Giving Program, one of my long-standing clients.
Well, let me fix that right now!
Since 2003, I have helped UO Annual Giving design anywhere from one to four direct mail packages that ask a variety of targeted demographics to help support students in their academic pursuits. Usually there is one central message around which I will then design all of that year's letters so that there's a cohesive look that is reinforced with each mailing.
Last Fall, we kicked off the academic year with this:
I also used a yellow line that angled into and out of the letter at the top and bottom, creating a bit of a 3D effect to entice the reader to turn the page.
Stay tuned for my next post, where I'll share the second mailer in this series.