Tuesday, June 12, 2012

welcome, OHSU

I have some exciting news to share: after going through a lengthy RFP and vetting process, Defteling Design is now an official approved vendor for Oregon Health & Science University (OHSU)!

Throughout the last few years, I had already done some pro-bono design work for Todd's department (the OHSU Library) and by coincidence, the Library turned out to be my first official OHSU client, too!

One of Todd's co-workers was in charge of an on-campus conference and needed help with the program book, which was used to provide information on 175+ poster presentations, 140 oral presentations and three keynote speakers.

She had already designed the square Research Week logo, a play on the periodic table. I simply expanded on that.
For the cover, I created  an abstracted "empty" periodic table that I overlaid as a subtle pattern over a Kraft paper texture. I also introduced a thick black bar with a pointed right edge and used that throughout the program to highlight important content.
Because of the relatively small quantity, this program would be printed digitally, which meant I could use that same Kraft paper texture as a design element on all the interior pages. I proposed the wire-o binding to give the piece a bit of a note book feel (we even added a dozen or so empty pages for notes).
To give this book a bit more physical heft, I wanted a really thick paper for the covers. Because a digital press has fairly limited choices when it comes to cover weight stock, I opted for a French fold: printing each cover and inside cover as one wide sheet, then folding them in half. VoilĂ : extra-thick covers!
I'm very excited to see what my next OHSU project will be!

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