Throughout the last few years, I had already done some pro-bono design work for Todd's department (the OHSU Library) and by coincidence, the Library turned out to be my first official OHSU client, too!
One of Todd's co-workers was in charge of an on-campus conference and needed help with the program book, which was used to provide information on 175+ poster presentations, 140 oral presentations and three keynote speakers.
She had already designed the square Research Week logo, a play on the periodic table. I simply expanded on that.
To give this book a bit more physical heft, I wanted a really thick paper for the covers. Because a digital press has fairly limited choices when it comes to cover weight stock, I opted for a French fold: printing each cover and inside cover as one wide sheet, then folding them in half. Voilà: extra-thick covers!