what's for dinner?

It's barely starting to feel like fall but I've been thinking about Thanksgiving dinner for months! Not because I'm an avid cook (far from it!) but because I've been working on the holiday line-up for Harry's Fresh Foods.

Harry's needed a brochure that presented their food service holiday line-up in one easy-to-read brochure that's packed with information and appetite appeal as well as order form.

So I designed the brochure to look like a restaurant menu, complete with linen fabric texture and Harry's signature illustration used as a subtle background throughout.

 

As the main font, I chose Carolyna Pro Black, which has the elegance of a script mixed with the ligatures and flourishes of custom calligraphy.

I blended the plate shots with the background in Photoshop, creating soft vignettes that added to the festive holiday feel.

 

And just to show you what a departure this holiday menu is from the standard product sheets I designed for Harry's, here's a quick comparison:

 

I'd say let the holidays begin!

lovely package exchange

A few weeks ago, I vowed to truly enjoy this holiday season. In previous years, the holidays seem to pass in a blur, filled with frenzy and haste. Then comes January and I find myself wondering what happened...

Now we're well into December and things are once again whizzing past me, leaving me twirling in their wake. This morning, however, I had a chance to take a small holiday appreciation break by opening a box filled with goodies sent to me by the talented Julia da Rocha from Poz-Art.

We were swap partners in a "Lovely Package Exchange" organized by Danni over at Oh, Hello Friend and I had a blast! Going through my swap partner's info and website gave me a lots of ideas on how to package my gifts to her and based on what I saw in today's box, I think Julia took the same strategy since it was filled to the brim with lovely items that were beautifully packaged!

Not only was the packaging stunning, all of Julia's gift choices were spot on in terms of my tastes! I can't wait to frame up her original drawing as well as the b&w photos spelling out my name – genius!


This swap was a great exercise and targeted listening and attention to detail and I loved it!!! A big thanks to Julia and Danni!