sneak peek: day planner

For the last few years, I've collaborated with Brown Printing, WCP Solutions and Neenah Paper to produce a calendar that we could distribute among our clients as a promotional tool and thank you gift.

After working on this project since May, I was super excited to finally see my designs in print during yesterday's press checks.

I'm thrilled with the way everything is coming together:

Stay tuned for pix of the final product later this month!

take note

As a small business owner, I need to promote my company to help create that all-important top-of-mind awareness. When someone is planning a new project, I want them to think hey, I bet Alex would have some good ideas on how to make this work.

So I find different ways to stay in front of my clients. Social media such as Facebook and Twitter along with more traditional vehicles such as newsletters and direct mail are all valid options. But sometimes I like a more subtle approach that still carries a big wow factor.

Presenting...the Defteling Design note book!

I've been using branded note books for years, gifting them to potential clients when we first meet and taking notes in them during client meetings. After I redesigned my logo last summer, I updated my website and business cards but not much else.

Now I finally have new note books to match my visual identity and I couldn't be more pleased with how they turned out! I especially love the blind emboss revealed by the die-cut window in the French fold cover. It adds a tactile quality that really catches your eye.

It feels great to have a promo gift that is well designed, highly functional yet right on target with my brand. So if you're looking for a way to stay in front of your customer, let's talk to see what creative solution lies ahead for your company!

Printed by B&B Print Source.

new look for defteling

As you may have noticed, I've updated my logo and website for defteling design. It was just in time, too, since I was down to just 12 business cards!

Last week, I picked up my new cards from Brown Printing and I'm thrilled with the way they turned out!


My double-sided business card is slightly narrower than usual and has rounded corners at the bottom (ties in with my website). I decided to gang up a flat note card at the same time.

I love the versatility of this card: I can stick a stamp in the upper left and pop it in the mail as a postcard. I can add some formality by enclosing it inside a chartreuse A2 envelope. I can even punch a hole or cut a couple slits and use it as a gift tag!

Next up I might design some note books, which were always a great hit in the past. Stay tuned!