accordion-fold brochure

One of my clients recently asked me to design a leave-behind brochure to showcase some of their products. They specifically requested an accordion fold, which is in essence a long zig-zag fold – the perfect fold for this particular project.

I worked with Brown Printing to determine the overall size and number of panels. We wanted to show as many different office chairs as possible without going too small, so we settled on a 16-panel brochure that folded up to a little 3.5" square.

Each panel showed a single chair, along with the product name and specific item number, which referenced a short price list on the back panel.

This tiny brochure has made a huge impact – the client has already had to order a reprint twice! Their sales reps simply love having a small leave-behind that gives a quick overview of what the company is all about: office chairs.

fiery campaign collateral

A week from today is the start of this year's Oregon Bach Festival!

Preparations are in high gear and I'm busily designing ads, banners, t-shirts and the like while all the main print collateral was completed earlier this year.

We started working on the theme graphics and image search way back in January. The flame image was a perfect fit: the flame itself representing both power and passion, reinforced by the blue and orange (opposites on the color wheel!) and the stark contrast between the intense vibrancy of the colors and rich black background.

The first item I designed was the season poster that's displayed all around town. Then came the brochure, for which I created a clean and simple grid to make the huge amount of information easier to find and digest.

The look and feel was subsequently applied to smaller posters as well as postcards, rack cards, banners, invitations, email headers, social media, and so forth.

It's always exciting to see all the season materials come together as one unified look – plus after months of anticipation, the fabulous concerts and events are just around the corner!

The festival has really expanded its physical reach so whether you're on the coast, in the valley or even the mountains, there's bound to be a venue near you where you can enjoy some of this year's amazing musical talents! Click here for a complete schedule.