cheers to beer

My day-to-day work for Harry's Fresh Foods usually involves designing or updating print collateral for use by their sales force but a few weeks ago, they asked me to help them with a special events project. Fun!

You may remember seeing the logo I designed for their 2012 Ski Summit here so now I get to share some of the ways it was implemented.

The main use was on beer steins that were sent to prospective attendees of the event. The logo had to be converted to strictly black and white so it could be engraved onto the glass.

I then used it on the actual invitation, which took the form of a full-color, 4-panel brochure detailing the itinerary of the 2-day event (which included a pub crawl, since no visit to Portland is complete without at least one pint of local micro brew!).

I'm quite pleased with the result – hopefully, the invited guests are, too!

fiery campaign collateral

A week from today is the start of this year's Oregon Bach Festival!

Preparations are in high gear and I'm busily designing ads, banners, t-shirts and the like while all the main print collateral was completed earlier this year.

We started working on the theme graphics and image search way back in January. The flame image was a perfect fit: the flame itself representing both power and passion, reinforced by the blue and orange (opposites on the color wheel!) and the stark contrast between the intense vibrancy of the colors and rich black background.

The first item I designed was the season poster that's displayed all around town. Then came the brochure, for which I created a clean and simple grid to make the huge amount of information easier to find and digest.

The look and feel was subsequently applied to smaller posters as well as postcards, rack cards, banners, invitations, email headers, social media, and so forth.

It's always exciting to see all the season materials come together as one unified look – plus after months of anticipation, the fabulous concerts and events are just around the corner!

The festival has really expanded its physical reach so whether you're on the coast, in the valley or even the mountains, there's bound to be a venue near you where you can enjoy some of this year's amazing musical talents! Click here for a complete schedule.