Wednesday, July 25, 2012

letters of appeal – part 3

A couple months ago, I shared with you two of the letters of appeal I designed for the University of Oregon 2011-2012 fiscal year (view them here and here) so today I thought I'd share the third.

This particular letter was sent out late spring and a continuation of the visual theme I developed in the preceding fall and year-end mailers.

While using the same angled band of bright yellow color from the fall mailer, this time I also added a stripe pattern and used it along the edge of the page to give it a bit of spring flair.

I incorporated photos from last summer's shoot (with David Loveall) into a side bar on the front of the letter. On the back, I echoed the horizontal tagline treatment by using panoramic shots, creating a pleasing contrast to the front.

The first of this fiscal year's mailers has already been sent to the printer and development of the subsequent mailers is in full swing. Stay tuned for updates on those later this year.

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