Thursday, July 5, 2012

wine tasting invitation

I love designing event invitations – it gives me a nice little break from the more corporate projects I usually am working on.

Often the event itself will help dictate the design direction, as was the case with the winery tour and wine tasting event that the University of Oregon recently organized for some of its donors.

I started by sketching out some design directions and presenting those to the client. Then I developed their chosen design on the computer and applied a couple rounds of revisions before sending files to the printer.

I used elegant typography, a two-color palette and a pinstripe pattern to set the tone for this somewhat upscale social event.
Electronic or phone RSVPs meant that no reply card was needed, which kept things simple in terms of design and printing costs.

The cursive font is one of my current favorites and was a perfect fit for this project, since the ligatures and embellishments nicely mimicked grape vine tendrils.
So the next time you're in need of a special event invitation, consider using a custom design for a little extra pizzazz – you know where to find me!

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