Wednesday, March 16, 2011

going formal

Last week the invitation for a UO black tie event were mailed out and I'm so pleased with how the suite turned out! I posted about the save-the-date postcard here, which set the tone for the rest of the design.

Picking up on the previously established color palette, typography and design elements, I decided to create a two-piece invitation. At first glance, it's simply a large square invite (7.25") but upon closer inspection, you'll notice that the two thumbnail slits on the left and right allow the top card to be removed, revealing additional information on the backer card.

This is a unique way to separate the actual event information (on the first card) from the award recipient bios (on the second card).

The suite also includes a reply card and envelope that is tucked inside the outer envelope. This outer mailer turned out beautiful, using the same Founding Father image from the save-the-date on the front of the envelope, screened back so it acts almost as a watermark.

This look was achieved by having the envelope converted, meaning I designed both the front and back, had it printed as one flat sheet, and then had it cut, folded, and glued to create the envelope.

I love designing converted envelopes since it allows you to really customize the design. However, it only makes sense financially if you're printing a decent quantity (several thousand) since there is a certain cost involved.

Up next is to design the program, name tags, table numbers, etc. We'll continue with this look but to switch things up and add an extra glamorous touch, I think we'll probably switch papers so stay tuned...


  1. I look forward to following your blog and learning more about what you do. I found your blog through your post in Etsy's forums : )

    Good to meet you!
    Janet - FeltOnTheFly