When I first started working with RFM Seating last summer, they asked me to redesign their overview brochure of in-stock office chairs. Their direction was to keep it ultra clean and simple, almost minimalist in its design. The result: one big chair on the cover, lots of smaller chairs on each interior page. Easy to read, clear communication – mission accomplished!
So when it came time to redesign RFM's big binder that holds all of their product specs and sales collateral, we continued along the same theme and maximized the use of white space. A row of small product photos wrapping from front to back quickly communicates two key messages: (1) we sell chairs, and (2) we have lots of options.
The binders turned out beautifully and were well worth the long lead time the printer needed to produce them.