Wednesday, August 15, 2012

picnic time

Whether at home or at work, it feels great to know you're appreciated, doesn't it? It feels even better when they throw you a big party!

That's where the company picnic comes in: many organizations use the relaxed atmosphere of a casual summer get together to thank their employees for all their hard work.

Harry's Fresh Foods took it a step further by holding their picnic at Oaks Bottom, a local carnival-style amusement park that reminds you of the good old days.

So yes, when Harry's asked me to design the invitation postcard using the "got soup? got fun!" tagline, I could taken inspiration from the carnival location using color fanfare, stars & stripes and even clowns. 

Instead I chose to keep it simple and understated, only hinting at nostalgia through use of typography. Because as we all know, sometimes less is more!

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