Tuesday, October 19, 2010

corporate communications

Corporate communications don't have to be bland and boring. They're another opportunity to connect with your customers and reinforce your brand.

Case in point: Peterson Sullivan in Seattle recently merged with another accounting firm and wanted to announce this fact to their existing and potential clients. Instead of sending out a standard postcard or invoice stuffer, we took a different route:

This fun yet informative direct mail piece tells the story beautifully. Yes, they merged and here's what it means to you, their customer.

Closely on its heels followed an invitation to an open house – a great way for clients to meet the new partners and staff, as well as a nice way to thank them for past business.

Because the event will be very wine-focused (various tasting stations with food pairings set up throughout the office), we incorporated vineyard elements throughout (the corks on the back become a fun background once inserted into the translucent envelope for mailing) while staying true to the look and feel established in the first mailer.

Next time your organization needs to communicate a message that falls outside the standard realm of advertising, consider a creative twist to make your message memorable.

1 comment:

  1. Good morning,
    Saw your post on Etsy thread. Your blog is wonderful and very informative.

    My blog is a work in progress. More personal than business. Just trying to find my way.